| Every day millions of consumers use search engines | | | | up on the natural side is that when a visitor or |
| to find the products and services they're looking for | | | | consumer clicks on their result, the company is not |
| and to research information on just about any topic | | | | charged any fee. |
| imaginable. It's no different for investors using the | | | | Take the example of an investor interested in |
| internet and search engines to discover hot penny | | | | technology stocks. They could come up with a list of |
| stocks. | | | | keywords or phrases specific to a sector they have |
| Now a quick lesson on search engine page layout. | | | | interest in. Maybe its software, hardware, |
| Typically on the top and right hand side, you will find | | | | micro-chips... For our explanation purposes, lets |
| ads of companies that have paid the search engines | | | | choose the keyword phrase of "penny stock |
| to show up there under specific keywords. When a | | | | software companies". You then go to your favorite |
| visitor or consumer clicks on one of those ads, the | | | | search engine and type in your keyword phrase and |
| company is charged for that click. This is called | | | | search results will pop up on both sides of the pages. |
| pay-per-click advertising and this part of the search | | | | Those results will provide links to articles, reviews, |
| engine results page is commonly referred to as paid | | | | press releases, directories, chat rooms, message |
| or sponsored listings. | | | | boards, websites and many other places that will lead |
| On the left side of the page, are the "organic" or | | | | you to information about penny stock software |
| "natural" listings. These are search results that are | | | | companies. |
| displayed from a company's efforts with a process | | | | As with any research tool, use the information |
| called search engine optimization. These results come | | | | gathered from the search engines as part of your |
| about by mathematical formulas [or algorithms] used | | | | overall due diligence process. But there is not a better |
| by the engines. The benefit of a company to show | | | | tool on the planet to begin your research process. |